Producing and Directing the Nebia HERO Video

The Nebia Shower is more than a design, it is an experience.

To support the rebranding process we knew that a video would be the optimal medium to evoke that experience. The goal was to elevate what is fundamentally different about showering with Nebia to become aspirational.

I found the filming team Raspberry and Jam - two brothers located in the United Kingdom with an impeccable aesthetic in their storytelling. They understood from the very first Facetime call the value of the product and the intimate yet aspirational tone we wanted to convey.  Together, we built the storyboard frame by frame.

Because the shooting schedule was so narrow and could not go an hour longer (after all, they had a plane to catch), we had to plan with a surgical accuracy 2 days of shooting.

On day one, we were focusing on the water shots, crammed in a shower stall with the production team and the model. Being so close in the artistic process was exhilarating. 

On day two, we were in a rental property in Marin where I was juggling the models (handpicked for being a real family), a team focusing on still photography and all the props. 

Post-filming, I wrote the script, casted the voice-over and conducted the voice recording sessions.