Brand Strategy | Creative Production | Marketing

My world has always been framed through the lens of art and design — a perspective etched by my childhood between Paris and the South of France. My mother’s work in luxury real estate introduced me to the poetry of built environments, while my father’s craft as a perfumer taught me to appreciate the subtlest artistic expressions. It has instilled a lifelong fascination with beauty — not just as it appears, but as it can be imagined, brought to life, and felt.

From painting to photography and ceramics, my artistic journey has been marked by continuous exploration. A natural ability to absorb new technologies led me to intuitively pick up graphic design and video editing. Each new skill enriches my creative vocabulary, while my background in marketing has empowered me to translate creative vision into compelling brand experiences. It’s this blend of artistic intuition, strategic thinking, and digital fluency that drives my work.

Beyond work, I find inspiration in travel, books, and quiet moments observing how light transforms a space. Recently, I’ve been experimenting AI as a new avenue for creative expression, constantly exploring technology’s potential to expand the boundaries of art and design.